Light Up Your Business with a Neon Open Sign

February 5th, 2008

You just opened a business, and you’ve busted out an incredible advertising campaign that includes sending out flyers and placing ads in all the local publications.  You’ve offered coupons for first time visitors, and you’ve posted your working hours prominently on your door.  You even have a “grand opening” sign over the door, announcing your new business.  Still, passers-by are not entering your business or are doing so reluctantly, not sure what to expect upon entry.  If this is the case, you need to post a neon open sign on your storefront because people aren’t sure if you are really open.

A neon business sign of any kind can be a real boost to business, but a neon open sign is the initial invitation and welcome that really catches the attention of a consumer and assures them it is okay to enter the business.  Especially if your shop is a small, independent retail shop, a neon sign is necessary because posted hours may not always be true hours, since owners are often working alone upon opening and may need to be absent from the store during those normal business hours periodically.  A neon open sign will call out in no uncertain terms that you are ready for a visit from any interested party.

Lighting up your business with a neon open sign makes a huge impact on the community, showing up against a neutral background during the day and against the dark of night after sunset.  This is not the only neon business sign that can drum up business for you either.  Take a look at what services you are offering or what products you are selling, and pick out something unique or in high demand of which consumers would be particularly prone to take note.  Have a neon sign fashioned to advertise that you offer this service or product so that passers-by can take note and be drawn into your location.

A neon open sign is the first line of attack in direct advertising, calling to the community to come right in and enjoy what you are selling, but any neon business sign can make a huge difference in the profitability of your shop.  No advertising campaign that you can buy can bring you the same response, so make sure that a neon sign is part of your budget before you spend all your cash on other forms of advertisement.